Ted Tennenbaum, owner of an Arizona pest control, is a offering
$50,000 reward for the person who catches one of the 100 specially
marked cockroaches he will spread around Tucson, Arizona in an
advertising stunt.

The promotion will get under way with a University of Arizona
professor releasing 100 American roaches with bar-coded bellies
in 100 spots around town. The roaches must be captured and
returned to Tennenbaum's shop.

Everyone who finds one of these bar-coded roaches gets at least
$100, but the big winner gets $50,000.

Tennenbaum is the first exterminator to actually increase the bug
population.